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Video from the Ellen MacArthur foundation explaining what circular economy is in a quite good way!

CAN YOU AFFORD TO BE WASTEFUL?

Since the beginning of the last century the economy has been growing rapidly and economic growth is still something we strive after. Some even believe the economy cannot stop growing. Today we have more products per person than ever. An average child in Sweden has about 500 different toys (ref). Then, is it really necessary to continue producing more and more? Are we not just creating more waste that is expensive to take care of?

 

The term "circular economy" has become very popular the last years. With it comes a lot of tools for transforming our linear economy (take, make, dispose) to a circular one, where the focus is on creating high quality value. It is not too difficult to understand that being wasteful is not going to be profitable long term.

 

My goal is to help companies catching the "circular economy train". With higher prices on virgin material and increasing environmental pressure, I do not believe a linear economy approach can be profitable for much longer. For how long can you afford to be wasteful?

 

Book one hour free counselling today to know how your company can Be Circular!

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